Comments on: Does culture affect online behaviour? http://blog.feralabs.com/2009/01/does-culture-effect-online-behaviour/ better insight Tue, 01 Sep 2009 09:59:46 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Twitter Trackbacks for FeraLabs » Blog Archive » Does culture affect online behaviour? [feralabs.com] on Topsy.com http://blog.feralabs.com/2009/01/does-culture-effect-online-behaviour/comment-page-1/#comment-2051 Twitter Trackbacks for FeraLabs » Blog Archive » Does culture affect online behaviour? [feralabs.com] on Topsy.com Sat, 29 Aug 2009 09:14:45 +0000 http://blog.feralabs.com/?p=131#comment-2051 [...] FeraLabs » Blog Archive » Does culture affect online behaviour? blog.feralabs.com/2009/01/does-culture-effect-online-behaviour – view page – cached + Where the world’s first transatlantic email was sent from + Information Visualization for Knowledge Discovery + Groovy and Grails meet up in Brighton + Is All Remote Usability Testing The Same? + Webnographer - Where we are at! + Designers Dilema: visual convention vs. breaking new ground + Does culture affect online behaviour? + For cardsorting is 20 people enough? * Subscribe via email — From the page [...] [...] FeraLabs » Blog Archive » Does culture affect online behaviour? blog.feralabs.com/2009/01/does-culture-effect-online-behaviour – view page – cached + Where the world’s first transatlantic email was sent from + Information Visualization for Knowledge Discovery + Groovy and Grails meet up in Brighton + Is All Remote Usability Testing The Same? + Webnographer – Where we are at! + Designers Dilema: visual convention vs. breaking new ground + Does culture affect online behaviour? + For cardsorting is 20 people enough? * Subscribe via email — From the page [...]

]]> By: Rory Sutherland http://blog.feralabs.com/2009/01/does-culture-effect-online-behaviour/comment-page-1/#comment-7 Rory Sutherland Mon, 19 Jan 2009 19:04:01 +0000 http://blog.feralabs.com/?p=131#comment-7 I also heard that, whereas the Dutch will use the web in English to find out information on anything outside Holland, they find local information - eg Amsterdam restaurant reviews - in English have no credibility. I suppose as a Brit you wouldn't really listen to directions given by a man who said Lei-sester Square...... I also heard that, whereas the Dutch will use the web in English to find out information on anything outside Holland, they find local information – eg Amsterdam restaurant reviews – in English have no credibility. I suppose as a Brit you wouldn’t really listen to directions given by a man who said Lei-sester Square……

]]> By: Thomas Wright http://blog.feralabs.com/2009/01/does-culture-effect-online-behaviour/comment-page-1/#comment-6 Thomas Wright Mon, 19 Jan 2009 15:46:46 +0000 http://blog.feralabs.com/?p=131#comment-6 This research seems to suggest that, rather than merely changing a language, we should be serving quite different sites based on locale. Making the anti-fraud page link more prominent to a Dutch person than to an Italian, for instance. Or, instead of language & locale (EN GB, for example), we should tailor the user experience to their locale of upbringing or their culture. Both would entail a shift in the way people expect online shops to work, so I wonder if the costs (in user confusion and bankrolling the implementation) would be outweighed by the benefits? This research seems to suggest that, rather than merely changing a language, we should be serving quite different sites based on locale. Making the anti-fraud page link more prominent to a Dutch person than to an Italian, for instance.

Or, instead of language & locale (EN GB, for example), we should tailor the user experience to their locale of upbringing or their culture.

Both would entail a shift in the way people expect online shops to work, so I wonder if the costs (in user confusion and bankrolling the implementation) would be outweighed by the benefits?

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